FormSet’s one-of-a-kind design solutions make it easy to stand out from the crowd at a trade show. But to have a successful outing, you need to do more than just look good amongst your peers. Luckily, American Express has a few tips to build brand awareness, generate leads, and develop relationships at your next trade show.

1. Stand out from the crowd

Depending on the trade show, there are many different ways to stand out from the crowd. If it’s an upbeat environment, make sure your booth has a fun and quirky environment. In contrast, more serious events should be treated with a high-level of professionalism.

2. Use props

A booth with a gimmick is sure to draw a crowd. Have prizes and giveaways? Rather than asking attendees to put their name in a box, make them earn it with a fun (but challenging) activity.

3. Don’t forget the freebies 

People love free handouts, just make sure whatever it is has your brand or logo represented. Try to make your handouts appropriate for the season or topic of the trade show. For example, if it’s the middle of summer attendees might appreciate a pair of brand sunglasses or, if it’s a tech-oriented show, showcase your savviness with a mobile charger.

4. Prepare your staff

Even with all the physical aspects of your event in place, the booth staff can make or break your performance. Make sure your team is pleasant and upbeat and have the ability to showcase your products and services effectively.

Read more about surefire ways to get attention at a trade show at American Express.