FormSet’s design team has years of experience helping our clients represent their brands at trade shows across the country.
The idea of a trade show is straightforward – companies gather to display their products and services and give prospective clients hands-on exposure, bBut according to Event Manager Blog, there are some hot trends currently redefining trade shows as we know them.
1. VIP treatment
Engaging potential clients spans well beyond the trade show floor. Give them the VIP treatment by inviting them to team dinners, all-access passes to events, and make time to meet with them one-on-one.
Tailoring each interaction with potential clients at a trade show requires superior attention to detail, but it makes all the difference in the world. Personalize their experience at your trade show booth by asking what they are looking for and what needs do they have.
3. Utilize data
It’s easier than ever to gather data and analytics on trade show attendees. By compiling this type of information via surveys, customer feedback, and engagement rates, you can incorporate new ideas into your strategy and provide richer experiences for future attendees.
4. “Non-booths” are all the rage
Numerous brands that regularly attend trade shows have abandoned conventional booths and instead focus on giving visitors an unforgettable experience. For example, some of the best non-booths provide visitors with food and a place to hang out or a full-service bar and space to mingle with booth staff.
Like trade show trends, the design team at FormSet is always adapting and evolving to stay ahead of the curve. With our help, your brand will wow industry peers and attendees, alike. Partner with us today!